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Ladies' Home Journal is an American magazine which first appeared on February 16, 1883, and eventually became one of the leading women's magazines of the 20th century in the United States. It was the first American magazine to reach 1 million subscribers in 1907. The Ladies' Home Journal's low subscription rates, inclusion of advertising to off-set costs, and reliance on popular content contributed to the publication's success. Furthermore, this operating structure was adopted by men's magazines like McClure's and Munsey's roughly a decade after it had become the standard practice of American women's magazines. Scholars argue that women's magazines, like the Ladies' Home journal, pioneered these strategies, however men's magazines are more often credited for starting the "magazine revolution".